Photo/genics + Co is a Los Angeles-based aromatics brand, creating custom home and fine fragrances. It was conceived in 2017 as a subdivision of Photo/genics Media, one of LA’s premier fashion agencies. Photo/genics + CO fragrances are deeply rooted in a holistic and organic California lifestyle, using custom essential oil blends and ingredients. The one-of-a-kind scents draw on the therapeutic properties and psychoactive effects of herbs and plants, and are presented in sculptural vessels with a nod to the brutalist architectural movement.
Ceremonial offerings, tradition and a Vietnamese proverb translated as “the coming together of two souls” are all used as an intriguing starting point for this No. 4 Betel scent.
Herbaceous notes of cypress, bergamot and lavender give way to a mix of smoky tobacco and green notes of fir needles and hyacinth. The smouldering theme continues with a base that features darjeeling, complemented with jasmine and rosewood – all able to be experienced with the Concrete Dome Diffuser.
